PakiUM.com Updates

Pakistani Media Personality Sidra Iqbal To Host IIFA Awards 2012
Veena Malik To Pursue Singing
Tutti Frutti Fro-Yo Makes Its Way To Lahore

Pakistani Media Personality Sidra Iqbal To Host IIFA Awards 2012

Posted: 02 Jul 2012 02:40 AM PDT

Sidra Iqbal – the energetic celebrity speaker from Pakistan – can now proudly brag about being the only Pakistani media personality to host the prestigious IIFA Awards. It is not bragging if you can back it up as the enthusiastic public speaker proudly hosted the Official Digital Platform of the 13th annual IIFA Awards in the Lion City, Singapore.

This year, the annual awards were ground-breaking as ever and so was Iqbal's confidence during her performance. Her friendly attitude and the way to deal under the pressure eventually made her a crowd favorite and she got the honor to meet with many of the big names of Bollywood. Regarding the opportunity of hosting the awards, Sidra stated that, "My last project with the Trade Development Authority of Pakistan was Pakistan's biggest ever fashion & lifestyle trade show showcasing in India namely Lifestyle Pakistan (April 12-15). It took me to Delhi where I led the Public Relations and turnkey media management for the 4-day exhibition, the TDAP and our 100 plus exhibitors!! I believe the hard work put in that event paid off in a splendid manner."

Hosting an award ceremony for the 2011 Indian Movies is truly an honor for any Indian personality but when the opportunity comes to a Pakistani, the level of the honor indeed expands.

This post, Pakistani Media Personality Sidra Iqbal To Host IIFA Awards 2012 , was originally published at PakiUM.com

Veena Malik To Pursue Singing

Posted: 01 Jul 2012 12:16 PM PDT

From controversial photo-shoots to item songs, one can only imagine what next is in stored for the devil's favorite Pakistani – Veena Malik. The hot word surrounding the Queen of Controversy is that she has dreams of eventually becoming a singer. Considering the amount of success Malik has achieved during her first Bollywood film, it would not be a surprise if she does the same during her possible future run as a singer.

During the press conference of her latest film Daal Mein Kuch Kaala Hai, Veena Malik openly expressed her views of one day becoming a singer. As far as her acting career is concerned, it started with a bang as she did an item song in Gali Gali Mein Chor Hai and then co-starred in Daal Mein Kuch Kaala Hai with big names of Bollywood such as Jackie Sheroff, Shakti Kapoor, Vijay Raaz etc. Regarding the film, Malik dispersed the reports of the film being a low-budget one.

When questioned about her future endeavors, despite the uncertainties and possibilities of approaching the status of a starlet, Malik stated that, "I wish I could predict my future, as it has been very unpredictable. This movie is not the ultimate goal for me. I want to become a singer ultimately." Only time can tell what more will Malik add to her ever-growing portfolio.

This post, Veena Malik To Pursue Singing , was originally published at PakiUM.com

Tutti Frutti Fro-Yo Makes Its Way To Lahore

Posted: 01 Jul 2012 08:44 AM PDT

What better way to beat the summer heat by a slice of ice-cream? By eating a Tutti Frutti frozen yoghurt of course. That's right! With the launch of the brand new Tutti Frutti frozen yoghurt less than a year ago in the country, the cool delight quickly came in the eye of every Pakistani with the aim of quenching the thirst from the scorching heat.

With all the hype surrounding the new delight, proud owner of Tutti Frutti Menahil Yasin recently opened a new branch in the commercial area of Defence Z Block. "It is such a central location and an eating hub in Defence," said the enthusiastic Yasin, "People living in DHA do not generally like travelling out to Gulberg just fr ice cream, so it's great to have a store open here. It will be amazing for our business."

The opening ceremony was organized by Shazreh Khalid Events and was met with a marvelous feedback by the people due to the absolute family-friendly environment. "I love Tutti Frutti because it is delicious. I love the mango flavor," said a 7-year-old while enjoying the night of the launch. The yoghurt delight was enjoyed by weight caring mothers as well without the fear of calories as yoghurt is fat free. With the summer at its peak, one can only imagine the height of the sky-rocketing sales of the marvelous Tutti Frutti Fro-Yo.