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Saturday, December 17, 2011

Koolmuzone: Pakistani Underground & Mainstream Media

Koolmuzone: Pakistani Underground & Mainstream Media

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Introducing Mehreen Syed as New L’Oréal Paris Pakistan Spokesperson

Posted: 16 Dec 2011 05:50 PM PST

Mehreen Syed is one of Pakistan's top supermodels who has set national, regional and international fashion runways ablaze with her show stopping poise and confidence. She continues to grace the pages of local and international magazines and is among Pakistani's most sought after supermodels. An entrepreneur, Mehreen has most recently launched the International Fashion Academy Pakistan [IFAP] where she combines her expertise in fashion with her business acumen to lead the institute with a passion to succeed and indeed contribute positively to institutionalizing and organizing the fashion industry in Pakistan today. Indeed through IFAP Mehreen has sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment, equipping aspiring specialists with the technical know-how and exposure enabling such students to be able to pursue such studies as a viable career.

As model, Mehreen has also achieved numerous accolades which to her credit include the "International Model of the Year" award in 2005, "Face of the Year" award in 2007, "Glamorous Entrepreneur" award in 2010 and was ranked 16th in the Hottest 50 Asian Women in the World 2009 survey.

Claiming a right for a multi-faceted beauty over a standardized or perfect beauty, L'Oréal Paris, the world's leading beauty brand, and its international ambassadors have always been influential personalities from the world of arts, fashion and beauty; Penelope Cruz, Aishwarya Rai, Eva Longoria, Beyonce Knowles, Jane Fonda and Patrick Dempsey are a few amongst the many who have come to represent a cross section of age, morphology and ethnic origin – all illustrative of the brands' beauty philosophy.

L’Oréal Paris Pakistan's spokespeople share the same brand philosophy and this December 2011, the brand proudly introduce glamorous model and media personality Mehreen Syed as a Spokesperson in Pakistan.

Introducing Mehreen Syed as New L'Oréal Paris Pakistan Spokesperson is a post from: Koolmuzone

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Interact With Amina Sheikh, Ayesha Omar & Others Through Pantene

Posted: 16 Dec 2011 05:47 AM PST

So once again, Pantene rolls out another exciting initiative for the online community in Pakistan. Two weeks ago Pantene signed up with 5 top-notch celebrities of Pakistan including model/actress Amina Sheikh, Chief Editor of Women's Own Magazine Barza Talha, VJ/Actress Ayesha Omer, Hair Expert Meher Najeeb and carrier counselor Asma Mustafa as spokes persons for the brand and the story just doesn't end there. The brand gives women around Pakistan a chance to get up close and personal with their favorite celebs via facebook, a medium where the brand has gathered a huge fan following on the basis of such initiatives. Using the online media to eliminate the gap between celebrities and their fans, encouraging people to directly engage with their favorite celebrities seems to be a working for brands fans. The procedure is really simple for the common internet user; anyone can ask questions to the celebrity through a simple application on the brands facebook page.

The new team of Pantene spoke persons represents the modern women excelling in their respective fields and proving to be an inspiration to women all around Pakistan. To start the activity Amina Sheikh was on the brands page last week to answer questions asked by her fans. This week, it is the celebrity hair expert Meher Najeeb on the page to talk to her fans who will be followed by a couple of more celebs, specialists in their respective fields. This is one of the many efforts by the brand in empowering women in the local scene, providing a lot of value for the brands online fans in the process. So whether you want professional advice by one of the top actresses/models, need professional help for your hair or your seek advice of a professional career counselor; Pantene gives you a chance to get to know your favorite celebs from a whole new angle.

Interact With Amina Sheikh, Ayesha Omar & Others Through Pantene is a post from: Koolmuzone

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